What's on the O=MEGA23 trade floor?

Insight’s wrap on some of the key exhibitors and products featuring on the trade floor at O=MEGA23, taking place 8-10 September 2023 at the Melbourne Convention and Exhibition Centre.

The worldwide launch of an Australian made OCT

O=MEGA23 will be a significant occasion for Melbourne-based medical technology company Cylite which will announce the worldwide launch of its HP-OCT. The company is inviting conference attendees to visit its exhibit to see the ground-breaking technology in person.

Featuring industry-leading scanning speeds of over 300,000 scans per second, this Australian designed and manufactured OCT scans the eye with 1,008 simultaneous and parallel beamlets in a series of snapshot captures, which effectively neutralises eye motion artefacts for each snapshot, and in doing so, produces true-volume 3D images of the anterior and posterior segments, as well as axial length.

According to Cylite, this opens the HP-OCT to a broad range of applications, such as corneal topography, advanced contact lens fitting (including orthok and scleral lenses), myopia management and retinal imaging. As a result, the HP-OCT combines the functionality of several devices into a single, space-saving and cost-effective instrument.

Stand: I3

EssilorLuxottica ANZ showcasing product Innovation

EssilorLuxottica ANZ will showcase its premium lens, frame, and instrument offerings, while also introducing new brands and products to the market.

The group will occupy a significant space which will combine EssilorLuxottica’s expertise in lens technology and eyewear manufacturing. The trade fair booth will reflect the group’s ambition to support eyecare professionals and grow the optical industry in Australia and New Zealand.

“As an industry leader, being innovative means providing the market with a drive to move forward by supporting partners and patients with the latest products and services. The goal is to bring this to life at O=MEGA23 via an immersive and engaging experience,” the company says.

“This will include the latest breakthrough innovations of the group including Varilux XR series, the Vision-R 800 phoropter which offers continuous power changes in 0.01 D increments, reinventing refraction, Stellest and the new Ray-Ban Reverse.”

Essilor, a leading vision care brand of EssilorLuxottica, will take the opportunity to officially launch its latest generation of Varilux progressive lens – the Varilux XR series. This is described as the first eye-responsive progressive lens, enabling progressive addition lens wearers to benefit from instant sharpness, even in motion.

During the World Congress of Optometry, Mr Sebastien Fricker, head of the lens design team for Essilor International R&D, will discuss recent advances in progressive addition lens design. Essilor will also present during the conference on myopia management. EssilorLuxottica Clinical Conference program sessions will be on Friday 8 September and Sunday 10 September at 2.30pm. The booth will also have a dedicated space for the eyewear brands within its portfolio to highlight upcoming trends and products across Ray-Ban, Oakley, Versace, Prada and a new brand for the group, Swarovski.

Stand: D1, D2, E1 and E2

HOYA reaffirms its leadership in ophthalmic lenses

As a Diamond sponsor of O=MEGA23/WCO4, HOYA will be holding a myopia symposium at 10am Sunday 10 September, a “must attend” event for all practitioners seeking the latest findings and insights.

The HOYA trade stand will showcase its latest services, equipment and soon-to-be-released products, including a lens coating and two new premium progressive lenses. The new Hi-Vision Meiryo Diamond coating is HOYA’s most advanced premium coating yet. Compared to major competitors’ best coating, it is said to provide 56% lower reflectance, up to 2.5x better scratch resistance, lasts up to 5x longer and provides 100% UV protection.

Meanwhile, HOYA says its new Hoyalux iD LifeStyle 4 is easy for wearers to adapt to, and is also easy to prescribe. With three design variants tuned to patients’ daily activities, it considers today’s digital lifestyle by introducing HOYA 3D Binocular Vision technology. It also comes with two additional corridor lengths.

The Hoyalux iD MySelf Profile progressive provides an elevated visual performance, combined with a fuss-free consultation process. This lens is made for a digital world and makes customisation easy with five pre-defined design variants.

Stand: G6

ZEISS to showcase optometry product suite

ZEISS will highlight the ZEISS Optometry Workflow at O=MEGA23. This portfolio of solutions is focused on the core objective of making the early detection of eye disease and management of progression more straightforward. Visitors to the booth will be able to experience how the diagnostic devices, including CIRRUS OCT and CLARUS fundus camera, integrate seamlessly with ZEISS FORUM to give a full picture of patients’ eye health.

ZEISS MyoCare lenses (pictured) will also be showcased. These lenses are the first age-related myopia management solution from ZEISS. The design adopts annular cylindrical microstructures to induce simultaneous competing myopic defocus on the peripheral retina to slow down the progression of myopia. The C.A.R.E technology incorporates alternating defocus and correction zones expanding towards the periphery of the lens.

Due to the eyes moving behind the spectacle lens and with a focus on optimal wearability and efficacy, an optimised freeform back surface helps to minimise hyperopic defocus. The design variants are: ZEISS MyoCare available to children younger than 10 years; and ZEISS MyoCare S available to children 10 years and older.

Stand: F6

Eyes Right Optical making a splash with two new brands

The Eyes Right Optical stand will be a hive of activity, featuring the latest from FACE À FACE, and unleashing three new brands to join its portfolio. For the new season,

FACE À FACE designers continue to explore the Memphis movement with four surprising and impertinent designs starring in a playful, poetic collection. ASHOKA (pictured) are highly feminine, glamorous sunglasses offer a sharp, vibrant tribute to Ettore Sottsass’ work: zany, exaggerated but perfectly balanced.

Eyes Right Optical will also launch the latest eyewear collections by William Morris London and Charles Stone, new brands it is now supplying in Australia and New Zealand. Playing with the theme of London’s iconic transport systems, this new release plays with the England capital’s inspired colours in fluid shapes and styles. Made with sustainable biodegradable Mazzuchelli acetate, and thanks to the smooth thin lines all over the frame, the lightness of this model makes for a super comfortable wear.

The Eyes Right Optical stand will also features a new high-end sustainability collection, Project Green, featured here.

Stand: A10 & B5

Invest in your dispensing career

Optical Dispensers Australia (ODA) is Australia’s peak body providing support, resources and development opportunities for optical dispensers and their affiliates right across the country. The organisation aims to enhance the profile of the optical dispensing profession while creating a community for members to network, grow and feel supported.

Offering three tiers of membership (Qualified, Affiliate and Student), ODA provides valuable content for all members, regardless of their level of experience.

With access to an ever-growing list of exclusive perks, members can engage in a comprehensive online CPD program, gain discounted tickets for ODA conferences and events, enjoy use of the online optical calculators, access HR support, take advantage of a dispensing troubleshooting forum and more.

With more than 2,000 subscribers in its network, ODA is committed to seeing the optical dispensing profession reach its full potential.

Created by dispensers for dispensers, the organisation says there is no better time to invest in an optical career.

Stand: A14

How Rodenstock is creating a seamless patient journey

On the Rodenstock Australia exhibition there will be a focus on the streamlined patient journey, along with demonstrations of its premium products and latest instrumentation.

A major feature will be CNXT smart, a software solution that seamlessly connects Rodenstock measuring devices such as the DNEye Scanner and ImpressionIST tower, with the practice’s PC, laptops or tablets, as well as the practice’s management software (including WinFit and Optomate). The system is designed to reduce time and manual input for database maintenance.

CNXT Select will also be on display. The program allows practices to showcase different lens types and to create an individual design for the patient.

“Visit the Rodenstock stand and find out about latest offers and programs and how Rodenstock can help the patient journey in your practice,” the company says.

Stand: G6

Seeking a new sunglass solution?

Spanish eyewear brand KALEOS will be a highlight on the Sunglass Collective booth, alongside the latest lightweight model from Bollé.

KALEOS has a philosophy that despite age, everyone should enjoy beautiful eyewear. Crewe C3 by KALEOS KIDS (pictured) embodies this, and is easily dispensed to adults with small faces. Crewe has handmade cream tortoiseshell acetate with white acetate highlights and “gorgeous lilac temple tips”, including 100% UV protective lenses and a back surface anti-reflective coating.

Meanwhile, KALEOS’ goal to find beauty in various shapes is evident in Grayson C3, handmade made from Mazzuchelli acetate. With its high contrast colours and unique tri acetate lamination, this piece will capture attention.

Bollé’s new ultra-light frameless model, Icarus, will also be on display. Crafted from a TR90 frame and impact resistant lenses, it’s described as “23 grams of pure performance”. Icarus is available with Phantom photochromic lenses, and Volt+, a revolutionary high contrast polarised lens. Other features include anti-fog and anti-Scratch treatments, hydrophobic coating and available on Bollé’s RX program with a script range of +6.00 to -8.00.

Stand: C3

Alcon’s contact lenses for astigmatism

PRECISION1 for Astigmatism contact lenses will be a focus of the Alcon Vision Care booth at O=MEGA23. The lens is designed to meet the needs of the mainstream patients, who want long lasting comfort, even at 16 hours1,8-9 with great stability, according to Alcon2†*

PRECISION1 features two unique technologies:

Note: Always follow the directions for use. References available upon request.

†Based on lens movement, centration, and rotation at initial fitting.

*Based on 98.7% of eyes with lens oscillation with blink of ≤5° while wearing PRECISION1™ for Astigmatism contact lenses

Improving contact lens hygiene habits

The CooperVision exhibit will showcase the MiSight 1 day Starter Kit – designed to help patients effectively learn how to use their contact lenses and have fun while learning.

The MiSight 1 day Starter Kit includes essential information on MiSight 1 day contact lenses for myopia control and quick tips on application and removal via a QR code to ensure patients become confident with their new contact lenses.

The kit comes in a zip-up case and includes a getting-started booklet, paper soap, handball, and hand mirror. The kits are free to order with any new MiSight 1 day trial lenses.

“Simply call our customer service team on 1800 655 480 to place your order or come and visit us at O=MEGA,” the company says. “If you have any questions about the MiSight 1 day Starter Kit or any other CooperVision products, please get in touch with your CooperVision business development manager.”

Stand: C8

Device Technologies and Topcon combining for big presence

Device Technologies (DT) and Topcon will showcase the latest hardware and software innovations together at O=MEGA23.

DT – the local distributor of Topcon hardware – and Topcon Healthcare Solutions, which oversees its own Topcon Harmony software in Australia, will showcase their unique end-to-end solution for eye health practices.

Specifically, the popular Topcon Maestro2 OCT will be on display, along with Topcon’s refractive ecosystem that works to seamlessly integrate several pieces of equipment involved in the patient eye test. Meanwhile, delegates can also get a glimpse of Topcon Harmony, a web-based data management application that works to connect all ophthalmic imaging devices regardless of the manufacturer.

DT will also be showcasing its two myopia management solutions offering axial length measurement: the Topcon MYAH, and the Haag-Streit-manufactured Lenstar Myopia.

Stand: F1

OptiMed to exhibit next-gen phoropter

A feature on the OptiMed stand will be the Essilor Vision-R 700 phoropter, incorporating an exclusive breakthrough optical module. According to the distributor, which will be exhibiting alongside EssilorLuxottica, the system provides excellent patient experience during refraction and eliminates the feeling of failing a test.

Optometry practices using the technology have been able to make the refraction more memorable, offering a modern, compact design and silent lens change.

Because there’s no need for superposition of lenses compared with traditional phoropters, OptiMed says the patient has a more natural field of vision and is more comfortable without the effect of tunnel vision.

With this technology, the patient now has the option to report they see “no difference” or “doesn’t know which option is better”. The smart tests use this information to give accurate results, meaning the guessing game is eliminated, and patient confidence reassured. Thanks to the shorter process, patients also experience less visual fatigue by providing fewer direct answers.

Finally, the Vision-R 700 offers an efficient and detailed comparison function, where multiple different scripts and scenarios can be compared at the click of a button.

Stand: D2 & E2

Latest diagnostics from BOC Instruments

BOC Instruments will be displaying an extensive range of ophthalmic equipment for the various equipment requirements of eyecare professionals.

The distributor’s latest products include the new VF2000 NEO Virtual Reality portable visual field analyser and the new Nidek AL-Scan M optical biometer for myopia management.

It also has several OCT and fundus camera options, including the Aurora hand-held fundus camera, which is versatile and portable while the NFC-600/700 models provide complete automation with exquisite image detail, BOC states.

For dry eye diagnosis and management, BOC supplies a range of SBM products. It is possible to upgrade most slit lamps for digital imaging and with a further upgrade option for comprehensive dry eye diagnostics at an affordable price.

“We look forward to demonstrating these exciting products,” national sales executive Mr Robin Lanesman says.

Stand: E3

New IPL set to make a splash

Eyecare professionals seeking to elevate their dry eye services can visit the Lumibird Medical exhibit and learn more about its premium intense pulsed light (IPL) device, C.STIM.

O=MEGA23 will also mark the Australian launch of a new diagnostic device, enabling the company to offer customers a premium dry eye suite of solutions for their practice.

C.STIM is described as an easy-to-use, ergonomically designed system with intuitive software, adaptable for any clinic or practice set-up, specifically for the treatment of dry eye disease.

“This intense pulsed light device operating in the 610-1200 nanometre wavelength, is designed to treat meibomian gland dysfunction, significantly reduce the viscous cycle of chronic inflammation, and decrease demodex folliculorum in skin phototypes I through V,” the company says.

“Unlike other devices, C-STIM uses a flash-lamp water-cooling system to guarantee homogenous energy throughout the treatment process to maximise patient comfort.”

Stand: I4

ProVision is calling all eyecare entrepreneurs

Whether it’s an optometry student searching for their first placement, or a seasoned optometrist looking to launch, grow or sell their own practice, ProVision has it covered.

At O=MEGA23, the ProVision team is encouraging delegates to learn about Australia’s largest network of independent optometrists.

Public presentations on the hour will help:

• Unlock the full power of business systems to increase practice efficiencies

• Attract and retain talented staff using proven recruitment tools

• Take the first step towards being your own boss

Attendees also get the chance to explore ProVision’s exclusive member systems including ProAccounts, ProSupply, ProMarket and ProLearn. And with the ProVision team on deck, it is a great opportunity for optometrists to talk about their unique practice needs, like succession planning and profitability.

Stand: H4

Tokai Optical’s lens designed with neuroscience in mind

Tokai Optical’s NeuroSelect progressive will feature prominently on its booth. The lens is the result of a collaboration between Tokai Optical, NTT DATA, the National Institute for Physiological Sciences, and the Consortium for Applied Neuroscience, using brain wave measurements to quantify the sensitivity of subconscious feelings and sensations stimulated from the brain.

With key design features such as Binocular Link Design, Variable Zone Control, and Dedicated Multi Optima Zone, Tokai says the result is a progressive lens that provides single vision-like comfort. The peripheral sway and distortion are eliminated so the wearer can enjoy clear, comfortable vision no matter which direction they look.

“Tokai NeuroSelect offers a variety of lifestyle selections to suit wearers’ needs and purposes. Whether you need lenses for day-to-day use, intermediate vision enhancement, or close vision focus, Tokai NeuroSelect has a lens that will meet your needs,” the company says.

The full range of Tokai NeuroSelect lenses also offers Neuro Individual Design, taking into account the frame shape, as well as other parameters such as pantoscopic tilt, vertex distance, and wrap angle etc.

Stand: I5

Want to know more about Eyecare Plus?

Optometrists and dispensers with business ownership in mind can visit the Eyecare Plus stand to understand the value it can generate for independent practices.

The network provides business support and marketing services to more than 120 clinically-focused independent, full-scope optometry practices throughout Australia.

Owned by its members, Eyecare Plus offers three membership options; branded and co-branded which include an exclusive territory, as well as unbranded. All three have access to professional marketing campaigns, media planning, benchmarking, buying group benefits, business advice, conferences and workshops, staff training and many other services.

Cost of Eyecare Plus membership can be covered by the extensive marketing support and the purchasing bonuses it offers members.

“We also provide assistance to optometrists and dispensers who are looking to establish their own practice. If you are looking to buy, or sell, an optometry practice, contact us,” general manager Mr Philip Rose says.

Stand: A12

Opticare unveiling extensive lens range and diagnostics

Opticare, a leading Australian optical lab for more than three decades, is exhibiting at O=MEGA23. Delegates can expect to see the launch of new freeform lenses, developed through German technology and produced in-house by the company’s team of lens experts. Myopia management and a whole new range of specialty lenses will be the focus this year.

Opticare will also showcase its sought-after consulting and diagnostic equipment, including the Huvitz HOCT-1/1F (above) and the Visionix VX650 (below).

According to the company, the Huvitz HOCT-1/1F combines a full-colour fundus camera, PC, and OCT in one powerhouse tool. It provides high-speed scanning and delivers high-resolution images, making extensive examination and instant diagnostic results possible.

The Visionix VX 650, meanwhile, combines an aberrometer, a fundus camera, and other essential technologies to monitor anterior and posterior segments in a single device. From cornea to retina, it detects major defects and pathologies, including diabetic retinopathy.

Attendees should also look out for more information about Opticare’s upcoming software service.

Stand: A9

Designs For Vision will feature a range of technology on its stand, starting with two key devices from OCULUS.

The OCULUS Pentacam AXL Wave (left), described as the established gold standard in anterior segment tomography, is the first device to combine Scheimpflug tomography with optical biometry, objective refraction, wavefront aberrometry, and retroillumination. According to the company, its detailed analysis modules also make it an indispensable tool for detection of corneal diseases, spectacle prescriptions, contact lens fitting and myopia management.

The DFV booth will also feature the OCULUS Myopia Master (right) which measures three key parameters – refraction, axial length and keratometry – to help make myopia management easier and more reliable. It is the only device to incorporate the latest BHVI data for estimating future myopia progression, enabling personalised reports detailing a child’s current myopia status and their likely outcome in adulthood.

Finally, the iCare EIDON Ultra Widefield (centre) ushers in a new era with the power of TrueColor Confocal Technology. With 200o coverage of the retina, rich detail, and natural colours, the EIDON is said to provide a significant advantage in early detection and monitoring of retinal pathologies. With its automated imaging process that captures images even through media opacities and small pupils, DFV says it is a must-have in any practice.

Stand: B2

AFT to show why its a leader in preservative-free eye products

Eyecare professionals can learn more about AFT Pharmaceuticals’ preservative-free, over-the-counter eye drop range for dry eye on the trade floor. Two major products within its portfolio are NovaTears and its HYLO range.

With 85% of dry eye patients estimated to suffer from evaporative dry eye, NovaTears can be recommended to relieve symptoms of excessive tear evaporation. It is a unique preservative-free eye lubricant using patented EyeSol technology that acts as a lipid layer substitute and evaporative barrier for improved tear film quality and stability.

AFT says NovaTears is also clinically validated, showing significant improvement in signs and symptoms with evaporative dry eye disease and meibomian gland dysfunction patients.

Meanwhile, preservative-free HYLO-FRESH (sodium K hyaluronate 0.1% w/v, 10mL), delivers lubrication for dry eyes of moderate or medium severity, while the more viscous HYLO-FORTE (0.2% sodium hyaluronate w/v, 10mL) is ideal for the treatment of severe or chronic dry eye.

HYLO drops provide a systematic approach to dry eye treatment through the unique COMOD (COntinuous MOno Dose) application system, delivering at least 300 sterile drops per bottle. Both can be used with all contact lenses, are suitable for post-surgery use, and are phosphate-free.

Stand: G7

Avanti offers A sporty look for the modern man

AVANTI has been an iconic Australian eyewear brand since 1982 – and will be a major feature on the Modstyle stand.

This season, AVANTI focuses on vibrant colour, including colourful men’s frames.

One of these is KAL. KAL (pictured), a sporty look for the modern man with high contrast neon colours on an easy-to-wear, modern and light weight stainless steel frame.

KAL is described as “a must have this season” for patients looking for something exciting and different.

Stand: C4

A chance to differentiate your practice and increase revenue

At O=MEGA23, Optos will show why an investment in ultra-widefield technology could be the differentiator practices are seeking.

The company’s devices produce ultra-widefield optomap images of approximately 82% or 200 degrees of the retina, something it says no other device is capable of doing in a single capture.

With the support of more than 2,000 peer reviewed clinical studies, optomap is said to be the only clinically-validated, ultra-widefield retinal imaging technology in the industry.

“Our products enable eyecare professionals to detect, monitor, and effectively treat more retinal pathology thus saving sight,” Optos says.

“Throughout O=MEGA 2023 we will host training sessions aimed at customers wanting to understand Optos Advance software. The sessions are hosted by Renee Slunjski, an Optos Regional Product Specialist and qualified optometrist.”

Stand: C6

Carrera to be a feature of Safilo display

Safilo is looking forward to welcoming both new and existing customers to its newly designed stand at O=MEGA23.

The company will be showcasing its portfolio of new and iconic brands.

“Be sure to drop by and check out the dedicated Carrera (pictured) product display and ask the team about our exciting new offers planned across all brands for the Spring/Summer season,” the company says.

Stand: D4

Disclaimer: Exhibitors featured in this section are partners of Insight magazine. This was created independently, and does not represent the exhaustive list of O=MEGA23 exhibitors.

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