In Gatorade's Breakup Story, a Heartbroken Man Finds Solace in Sports

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Breaking up is hard to do, as the familiar song lyrics say. Many heartbroken people can relate to the feeling of being stuck in the past, but moving forward is possible—according to Gatorade’s emotional “Breakup” ad.

Created by the agency Isla, Gatorade’s three-minute film chronicles the highs and lows of going through a separation. Struggling to overcome his heartache, our hero channels his pent-up feelings of sadness into healthy physical expression through sports, while fueled by Gatorade.

The

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Sara Century is a freelance writer for Adweek.